MAC X SIP MARGS

This project developed a strategic collaboration concept between M·A·C Cosmetics and SipMARGS to reposition M·A·C within Gen Z and millennial culture through bold color storytelling, influencer engagement, and experiential retail. Through brand analysis, consumer research, and campaign strategy development, the project identified an opportunity to reintroduce M·A·C’s disruptive heritage by merging beauty, nightlife, and social culture into a culturally driven launch moment.

The final strategy proposed a limited-edition product launch featuring five eyeshadow palettes inspired by SipMARGS flavors, supported by an immersive Miami launch event, influencer-led content strategy, and phased retail rollout.