Caitlin Kostka

During my time at Savannah College of Art and Design, I developed a passion for the intersection of fashion, marketing, and merchandising. I’m especially interested in understanding what drives consumers from emerging trends and product assortments to the storytelling and experiences that create meaningful connections between brands and their customers.

My experience spans marketing strategy, trend forecasting, retail buying, merchandising, styling, and customer experience, allowing me to approach projects from both a creative and analytical perspective. I enjoy identifying trends, understanding consumer behavior, and translating those insights into thoughtful product and marketing strategies.

With experience in Adobe Photoshop, InDesign, Illustrator, Figma, and Excel, I combine visual storytelling with strategic thinking to create work that is both purposeful and commercially relevant. My background in fashion retail has also strengthened my understanding of the customer, product performance, and the importance of creating assortments and experiences that feel relevant to the market.

As I begin my professional career, I’m eager to continue developing my skills across fashion buying, merchandising, and marketing while contributing curiosity, creativity, and a strong understanding of the consumer to the brands I work with.